Snapchat revamps creator payouts by offering a chance to win prizes with Spotlight Challenges – TechCrunch
Today’s cliché as competition for designer talent intensifies Introduced A set of new tools, programs and features that allow the creators of the platform to make money. This includes expanding giveaway functionality to creators around the world, expanding the creator market including Snap Stars (top creators with verified accounts), launching a handy resource called Creator Hub, and new ways for the creators of Snapchat. It is included. Awarded for creating a short video of Its rival TikTok integrated into the application, Known as the projector.
The latter, called Spotlight Challenges, follows Snap’s own instructions to offer prizes for the best performing Spotlight content. This is different from other social app creator funds. The Creator Fund pays qualified people based on metrics such as views and engagement. Instead, it’s a “chance” to make money, where each challenge rewards an average of 3-5 creators as winners. However, this number is more or less an instant rating. The minimum price will be $ 250. The total prize pool for an individual challenge typically ranges from $ 1,000 to $ 25,000, but Snap says it may come up with higher amounts.
Challenges are designed to encourage the use of specific goals, sounds, or #Topics rather than paying for high performance content. These challenges will be featured on the Spotlight Trending page, which you can access by tapping the uptrend icon at the top right of the main Spotlight screen in the Snapchat app. Here, users can view available issues, read quote details and associated pricing details, and tap to open the camera and create content.
This addition follows a complaint from Snap Creator earlier this year. i got frustrated Spotlight payouts were delayed, then the amount they could earn decreased. Previously, Snap paid $ 1 million a day to put TikTok’s rival on the right track. Stop The end-of-May program says it will reduce payments to “millions” per month starting in June.
But creators who grew up expecting bigger payoffs weren’t happy with the change. Some people started looking for better opportunities in other apps.. Today Facebook, Instagram, YouTube, TikTok, and Twitter all try to entice creators in their own way, including direct payments in addition to ad revenue sharing, so there are plenty of options to choose from. Choose.
Break New system The number of “numbers” seems to provide a bit more transparency regarding payments, as creators can see in advance what the price is. But on the contrary, perhaps the most important thing is to let the creators know that there is no guaranteed salary to come here. It is a “price”, not a salary. This means that creators can create high performance content and cannot “make” money.
But Snap told TechCrunch it hasn’t replaced creator payments with prizes. This new feature is in addition to the millions delivered each month to Spotlight’s top creators.
This new feature will roll out to iOS and Android in the US next month before expanding to other markets.
For other additions today, Snapchat Creation Center It provides information and other tips to get you started with Spotlight, as well as information for expanding your gifting capabilities to Snap Stars around the world (see above). This feature Announced in May Fans can use Instant Tokens to help creators through story answers. Snapstar, as a kind of virtual chip, derives part of its income from the freebies it receives.
Today the market serves another purpose. It connects snapstars and businesses around the world for branding. This is how creators create marketplaces on other leading social platforms. Facebook, Instagram, Ticktaku, When Youtube It’s a bit of a catch-up on Snap’s side because it’s already working.
As part of the move, Snap also introduced a “sponsor” tag for companies with public profiles, allowing SnapStars to tag brands of sponsored content for greater transparency. In this case, 100% of transactions go directly to the creator, says Snap.
Despite changes to Snap’s previous monetization efforts, the company says Spotlight content production is booming. According to Snap, second quarter revenue more than tripled Spotlight submissions, and spending of over 60% per user per day in the US is up over 60% from the previous quarter and is active per day. . The number of users increased by 49%.
To date, Snap has paid creators over $ 130 million. The company also says the number of creators posting to Spotlight has reached “the highest on record” since the June 1 renewal.
Snapchat revamps creator payouts by offering a chance to win prizes with Spotlight Challenges – TechCrunch Source link Snapchat revamps creator payouts by offering a chance to win prizes with Spotlight Challenges – TechCrunch